Water is the fuel of life and now thanks to the recent partnership between Jumia and CWAY Nigeria it can also be regarded as the source of shopping vouchers! For those who are not aware, for every CWAY dispenser keg with a Jumia wrapping you buy, inscribed on the wrapping is an enticing jumia shopping voucher enough to make your mouth water. Talk about hidden treasures!
Since the commencement of this initiative, the search has been well and truly on. It is now common to find groups of people at stores carefully searching for only the CWAY bottles which come with the Jumia wrappings. We walked into a consumer goods store owned by Mrs Hamid-Oke and she had this to say, ‘I wasn’t aware of the partnership between Jumia and Cway until a lot of my customers were specifically enquiring for the special bottles. I had to call my supplier to inform him that the next batch of bottles he brings had all better come with the Jumia voucher wrapper. He obliged and since then I have continued to keep my customers happy’.
Speaking about the collaboration, Jonathan Doerr, MD Marketing Jumia Nigeria, said, ‘Jumia prides itself with pleasantly surprising its customers both old and new and this initiative is a fresh new direction we have gone to achieve this with CWAY. Our customers can expect many more of such during the course of this year’.
This article was written by Yemi Kuti