Virtue clothier is a Nigerian-owned fashion brand run by lifestyle entrepreneur Oladipo Abiola. He started his fashion line making shirts for family and friends, but like any other young entrepreneur was quickly faced with electricity, funding and distribution challenges.
Through his partnership with Jumia Local, he has increased his sales from 7 items a month to 400 products sold. Virtue Clothiers has put in place strategic processes that drive efficient production and sales of their products: He sources his raw materials locally, and specifically trains and employs local youth to join his growing team. From his early days with just two employees in a small space, Virtue Clothiers has grown into a formidable team with more than 40 employees.
To learn more about the specific steps he took to transform his vision to a business and now to a large clothing powerhouse, watch his Jumia Local interview and visit his store here: