Jumia Nigeria created a huge campaign around the world cup this year Brazil 2014 and So far it has been a success because we reached out to Nigerians all over. We used our campaign to turn up everywhere from touring Unilag with our World cup truck to playing football match with Unilag and Airtel, Also setting up a viewing centre and a lot more to support the Nigerian team (Super Eagles).
We added a bit of excitement to the world cup with our Go Super Eagles shirt, that has been spotted everywhere in Lagos. We gave out free shirts in Unilag, Lekki, Surulere and other parts of lagos.
If you missed any of our world cup Turn Up’s, Watch the video below to catch up.
This article was written by Olamide Amosu