Oke Maduekwesi, CEO of Zaron beauty shares her experience about being a beauty supplier on Jumia.com
Zaron is a Nigerian brand dedicated to the enhancement of the well-being and quality of lives of all people through the development, marketing, distribution and sale of quality lifestyle products. We also do this by developing and distributing quality and affordable lifestyle products for the woman of colour.
Our journey on Jumia started early 2013, Everybody sees beauty in a different way but it was not so easy penetrating the Nigerian market when we started our beauty Brand. “Jumia has provided a very good platform for pushing our Zaron brand which in turn has led to a tremendous increase in our sales and has helped to boost our marketing. Selling on Jumia, we have been able to reach a wide range of people with our products online and offline which we could not combine before’
It is easy to get carried away with all the activities as a big beauty business in Nigeria but one thing I will advise other retailers to do is to take their businesses online because with the help of the internet, the world has been shrunk to a global village. Exploiting online presence does a lot for the growth and expansion of any business’
Shop Zaron now in Jumia’s By Naija Store
This article was written by Aisha Aburime.