MTN has just been declared the most valuable company in Africa by Brandfinance. According to statistics provided by the reputable analytical firm, MTN is now worth a staggering $4,672m. It is evident that the growth of mobile telephony in Africa has been in the ascendency for the past few years (three times the world average) and it is just as evident that our esteemed business partners, MTN has been a major driving force in this remarkable evolution.
The success story of MTN in Africa is one which has been praised, epitomized and studied by many players in the business space worldwide. Founded in 1994, MTN now has a brand presence in over 17 African countries and a subscriber base of over 210m active users. Kudos to MTN as they beat off competition from Sasol, Vodacom, Standard Bank, Absa, Glo and more to emerge the deserving proprietors of this accolade.
Brandfinance is the world’s leading Independent brand valuation and strategy consultancy. Every year, Brandfinance puts thousands of the world’s biggest brands to the test, evaluating which are the most powerful and most valuable. The firm evaluates this using a seasoned methodology which weighs in on the brand strength index, brand royalty rate, brand revenues and brand value.
To satisfy your curiosity, the top 10 most valuable companies in the world according to Brandfinance include Apple, Samsung, Google, Microsoft, Verizon, At&t, Amazon, General Electric, China Mobile and Walmart.
This article was written by Yemi Kuti