Ignite Your style – Meet ‘StreetWise’ Sam


“Urban Style clothing”

Fashion can define us and how we want people to see us. If you have not seen our new ‘Ignite your style’ Fashion campaign Video then you are yet to understand how we have reinvented Jumia Fashion. The video captured our innovation with fashion and the latest trends you all should catch up on.

The trends are even hotter with guys these days, because when you see a good-looking guy you can easily say “I saw this celebrity wearing this and that…” is how trends pick up; at least, in Nigeria. So today we feature one of the trends from our ‘Ignite your Style’ fashion Campaign.  Let’s show you how to dress like Sam.

Who is Sam?

Sam in our ‘Ignite your Style’ video is the street guy.  The “what’s up” and the “innit” guys… yea, he gives urban style a good clean up in the video. You will love how he paired up his first urban outfit with short denim and hoodie, showing off how buff he is.

urban style clothing

In his 2nd outfit, he gives us a bit of his street self with hoodie on full length jeans and sneaker boots with a face hat. Now that’s what i’m talking about.

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Sam’s fashion speaks for him in his urban style clothing.

Loving Sam’s style? Shop the urban style on Jumia.com

Feel free to leave a comment below, Let me know what you think about Sam’s look.

This article was written by Olamide Amosu