Jumia’s Choice: What You See is What You Get


As a customer shopping on the Jumia website, we acknowledge that one of the greatest concerns you might have is ensuring that whatever product you decide to get is of the best quality. In as much as we ensure that every single product sold on our platform is of a premium quality, the fact that Jumia is a marketplace means that our numerous sellers are ultimately responsible for the quality and fulfillment of the products in their individual inventories.

This is why we are launching Jumia’s Choice, a badge that not only encourages our sellers to sell the best quality products, but also provides you as a customer with the assurance that “what you see is what you get.”

What is Jumia’s Choice?

Jumia’s Choice is a badge awarded to products that are certified to be of the best quality and sold by verified sellers. It is a curated selection of our top-rated products with verified reviews, from our best-rated sellers. Our goal is to help you improve your shopping experience by ensuring that any item you buy under the Jumia’s Choice umbrella works as specified.

How can you identify Jumia’s Choice items?

You can identify a Jumia’s Choice product through the black and orange “Jumia’s Choice” badge on the products under the program. This is clearly displayed on the product page as well as on category pages.

What does Jumia’s Choice guarantee?

Jumia’s Choice guarantees that all products are:

  • Authentic and delivered in perfect condition
  • Benefit from extended returns policy on Jumia Mall items
  • Fast delivery with Jumia Express items

What is the return policy on Jumia’s Choice items?

You can return all eligible items within 15 days for Jumia Mall items and 7 days for marketplace items. For more details on items eligible for return, click here.

What is the cancellation policy on Jumia’s Choice Items?

You can cancel your order before it is shipped by clicking here to submit a cancellation request. If your order is already shipped, you can create an online return request or by calling our customer service team. You can find information about our refund timelines here.

How do you contact customer service?

The fastest way to contact us is by filling the form here. You can also call us on 01 888 1100 / 0700 600 0000.

Are you excited to get your hands on your first Jumia’s Choice product? Or is there anything else you’d like to know about this service? Let us know in the comments section below.