#TheHottestOne social media campaign which is aimed at identifying and rewarding talented young Nigerians is on! If you remember, #TheNextHero and #Zero2Hero social campaigns were both big and popular within the social and blog circles but this one promises to be a whole lot bigger with a whole lot more at stake!
During #TheHottestOne campaign, Nigerians can display their talents as Infinix embarks on a search for the gifted. Nigerians have the chance to show off their talent by participating in the contest. The process is to simply upload short videos or pictures of yourself displaying your talent using the official hashtag #TheHottestOne on Facebook, Instagram and Twitter.
The campaign runs from 29 July to 17 August 2015 and will be in five categories as the challenge will crown the Hottest Singer, Hottest Face, Hottest Dancer, Hottest Dresser, and Hottest Rapper. To win, a contestant is required to have the highest number of likes on Facebook and Instagram; this is in addition to the entry having the highest number of retweets on Twitter.
In addition to the potential of winning the contest, participants can be among the 500 people that would be selected to attend the special awards presentation event holding in Lagos on 18 August at the Landmark Center where they could also win surprise prizes, freebies, and a chance to win the latest device from Infinix Mobility. They can also connect with the leading tech companies, stakeholders, celebrities including musicians and entertainers, among others.
Bruno Li, Infinix Mobility Country Manager said:
“We didn’t just stumble on the idea of using social media to reach our major targets who are the youths and young professionals. These special breed of people play mostly in the social media space so we set out to deliberately reach them via the social media platforms.”
Join in on the conversation! Share your thoughts on what makes a phone hot by using the hashtag #TheHottestOne and you just could be in for a big surprise. Click here to get the latest updates on What makes a phone hot and #TheHottestOne