MyJumiaExperience as a supplier – CEO House of Tara International


“House of Tara”

Tara Fela Durotoye, CEO House of Tara, tells her experience as one of the biggest beauty suppliers on

House of Tara makeup at Jumia

At House of Tara, our vision is to be a globally respected beauty company of African origin and we are dedicated to serving individuals and corporate clients who desire to enhance their unique looks, or that of their client, using make-up products and techniques.

My Jumia Experience

Over the years getting online has been one of the greatest achievements for House of Tara. We have been able to build a brand people can reckon with beauty.

Getting online for House of Tara especially with Jumia “we have been able to reach the growing number of technologically savvy Nigerian consumers who value convenience above everything else when making purchases”. This is one of our major values, “capturing the online market primarily in Nigeria and then West Africa and Jumia Nigeria is helping to make that possible”. “Selling on has also created more visibility around the brand, often times this translates into in store traffic for the consumers who appreciate that we not only retail products but provide professional beauty services”

I have come to accept the power of Ecommerce on brands like mine. I will implore retailers to explore traditional and non-traditional selling platforms because no two consumers are the same. In a world where e-commerce is just as popular as physical transactions, keep an open mind to the benefits of using online platforms such as Jumia Nigeria to boost sales.

Shop House of Tara now on

This article was written by Aisha Aburime.