It is said that ‘uneasy lies the head that wears the hat” but running your own business means having to wear all different types of hats. While the debate rages on as to whether entrepreneurs are born or made, one thing can’t be disputed: polishing certain tech skills can help you be a better entrepreneur.
Coding: Coding is the skill for 21st century entrepreneur. If your business leverages technology, learning to code should be added to the list of skills you need for success. Whether it’s understanding the basics of HTML and CSS, which happen to be the most popular core technologies for displaying web pages, or getting into Java or Python, every entrepreneur needs at least some grasp of this skill.
SEO: Wondering what search engine optimisation is all about. Here’s a simple explanation of SEO. A straightforward answer to the question, what is SEO? If you do great work with your search engine optimization (SEO), it could mean a significant amount of revenue for your business. SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as google e.t.c. Once you generate a steady stream of traffic from SEO, you need to constantly be maintaining and improving your SEO in order to keep those rankings you worked so hard for.
The Cloud: Most of your data will go up in The Cloud at some point, so you should start developing interest and learning as much as you can – whether it’s simply mastering Google Drive, Dropbox or Salesforce. When you have an understanding of the cloud, you are able to collaborate more efficiently with colleagues, improve your security, discover new business models and ensure that you stay competitive.
Graphic design: How do you think you’re going to grab the attention of customers or investors? Design & Entrepreneurship works as swiftly as black magic. Having a great and innovative blue print is a start, but you need to have them notice your designs first. Remember, images say a lot about your brand equity. Learn the basics of design to reduce cost or you can engage the services of a graphic design expert. Canva is a very simple, yet effective way that I use to create simple graphics for the blog and still maintain its professionalism.
Communication: This may sound a bit obvious, but the ability to effectively communicate, interact and engage with others online is extremely important. Learn how to manage your email inbox, like using tools to automate messages and label messages, as well as learning email keyboard shortcuts. Both of these skills will help you easily manage your email account without spending all day going through your inbox. You’ll also need to rely on email when you get into the marketing part of your business. I’ve also found that the more I stay ahead of communication, the more respected I am in my organization.
Entrepreneurs also need to use social media effectively so they can interact with customers, receive feedback and gain priceless insights. Managing all of your social media accounts is challenging, but apps like Buffer and Hootsuite can help you handle your social media accounts.
Mobile: The mobile revolution is at full wing, and it’s only going to get bigger. To reach customers and stay competitive, you must have a mobile marketing strategy, and look for ways to generate money through mobile devices. Having a mobile-friendly website and app are just the beginning when it comes to being mobile ready. You absolutely need to step up your game when it comes to mobile or you’ll be left behind.
Learning new skills is one of the best ways to stay afloat your competitors.