Jumia And P&G: Making dreams come True


Procter and Gamble, the World’s leading FMCG recently partnered with Nigeria’s No 1 retailer, Jumia for a nationwide campaign to promote the amazing washing powers of Ariel and also reward their loyal customers for their continuous patronage. The Buy ‘N’ win promo which lasted for 4 months kicked off on 1st of May, 2013 after an official statement from key officers of both organizations.

During the Buy ‘N’ Win promotion, every customer that buys a 2kg Ariel washing powder on Jumia.com between the 1st May – 31st Aug, 2013 automatically qualifies for a raffle draw to win an LG washing machine. After an impressive feedback from the excited Jumia customers and Ariel lovers nationwide, a lucky winner was selected through a raffle draw on 26th September, 2013 at P & G’s Headquarters in Lagos. The raffle draw was carried out by Ms Crystal Chigbu, ecommerce account manager, Procter & Gamble Nigeria and Mr David Morales of Jumia Nigeria.

On October 7 2013, key members of the Jumia social media and logistics team made a surprise delivery of the LGWP 610N washing machine to Mrs Nnenna Ada Ojigoh. Words couldn’t express the joy that exhumed from Nnenna, the mother of a newly born baby boy. In her excitement, Mrs Nnenna said that “I am really excited to have won this washing machine. I am a regular customer of Jumia.com and Ariel. This washing machine came at a perfect time after I just gave birth to my new son. My heart goes out to Jumia.com & P&G for making this dream a reality”


Winner of The Ariel Promotion

This was a dream come true for the Ojigoh family and a veritable proof of how 2 great companies can create change and positively impact people’s lives.

To take part in future promos like this, please visit [rad-hl]www.jumia.com.ng[/rad-hl]

This Article Was Written By Opeyemi Adetomiwa

One thought on “Jumia And P&G: Making dreams come True”

Comments are closed.