Mr Ekpa Groundnuts is a product of L&L foods, a Nigerian agri-business startup based in Lagos. The founders, Ladipo Lawani and Lanre Ladipo, started small with an experimental approach; now they have their products in more than a hundred stores across the country within the first year of launching. Their vision is to have their products in a million stores, and Jumia Local is helping them to reach customers all over Nigeria.
They have opened a new factory space since they joined Jumia and have employed more Nigerians, especially women.
In this video, Ladipo Lawani shares how the business started, how they are using Jumia Local to promote their business, and how they are helping to grow the economy.
Watch the interview and visit the store here to shop for Nigeria’s first packaged sugar coated groundnuts.